Course 5 Originality & Branding
Course 5 Originality & Branding
This is an advanced class, available to those who have completed all previous courses.
Fee: USD 250
Schedule: Four weekends, Saturday and Sunday, 10 am to 12 noon Mountain Daylight Time
Duration: Sixteen hours of live, online instruction
Course Overview: This course focuses on the originality and branding aspects of perfumery. Using "The Branding Positioning Workbook," we cover the importance of keeping a diary, creating an image board, and making an online blog. All classes are live on Saturday and Sunday mornings.
Course Goals:
Understand and apply branding principles using "The Branding Positioning Workbook"
Learn the importance of keeping a diary for inspiration and ideas
Create an image board to visualize and organize your brand's aesthetics
Develop and maintain an online blog to engage with your audience and share your perfumery journey
Key Points:
Branding Workbook: Comprehensive guidance on positioning and branding your perfume line.
Diary Keeping: Techniques and tips for maintaining a diary to capture inspiration and ideas.
Image Board: Creating a visual representation of your brand's aesthetics and concepts.
Online Blog: Setting up and maintaining a blog to connect with your audience and build your brand presence online.
Note: All lessons are live online and recorded for later viewing in case you miss a class.
Payments: By PayPal email
Enroll Now: perfumer@melegperfumes.com